Bulk Spirits. An all-inclusive service for bulk liquids bringing new flavours and concepts to life. We use cookies to ensure that we give you the best experience on our website. To calculate the value of each brand in the report, Brand Finance analysed the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand Finance also investigated the revenue forecast for each company and the royalties that it could gain by selling its assets.
Despite the challenges facing the industry in , four of the 10 most valuable spirits brands in the report have seen their value increase. Click through the following pages to find out the top 10 most valuable spirit brands of , according to the Brand Finance Spirits 50 ranking.
Volume : 11 million 9l cases Volume : Global sales increased by nearly half a million cases last year to Pioneering flavoured variants in the early noughties, recent additions to its ever-increasing line-up include Absolut Hibiscus, Absolut Cherrykran and Absolut Cilantro — a mixture of coriander and lime.
Its Absolut Unique project for travel retail meanwhile comprised four million bottles, each with a different design. Earlier this year the brand released a trio of craft variants — Absolut Craft, in collaboration with mixologist Nick Strangeway. Volume : 18 million 9l cases Volume : According to the IWSR, Johnnie Walker remains the number one Scotch brand in the world, with global sales just shy of 20 million cases.
So far, the Gold Route and Spice Route have been launched with the third expected later this year. Bacardi celebrated its th anniversary in style last year by throwing parties around the world. We have had orders from China, France, Italy and Luxemburg, for example. To help boost overseas sales, he adds that Weber Haus has "redesigned our products, with a new layout and presentation". Katia Alves Espirito Santo has been in charge since She had previously been working for the United Nations but her father persuaded her to come home and run the family firm.
The brand won an international spirits award in , and from there started to sell in Taiwan, Japan, the US and France. It now exports half its bottles but is also intent on expanding its domestic sales. When the pandemic hit and shut bars, Mrs Espirito Santo says the firm switched to focusing on supermarket and online sales.
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