What's really the difference? Is salon shampoo really worth the price? After all, we're talking about soap here, right? Think of shampoo as wine. All wine is made of grapes and with similar processes; some are worth a couple bucks per bottle, while some go for hundreds. Just like a professional wine steward can tell subtle differences in many aspects of any bottle of wine when compared to another, a professional hairdresser can do the same with shampoo.
Both professional and non-professional companies are forever formulating what they tout as safer, more effective shampoos with specific ingredients for specific purposes.
The bottom line is that there really is very little difference between pricey professional salon shampoos and store shampoos. On a basic level, they are all designed to wash the hair and the scalp and are all made of similar ingredients. Some people splurge on expensive shampoos for the same reasons wine snobs fork over big for premium wines: all have similar effects, but in the end, it's simply a matter of taste.
What's important to you in a shampoo might not mean anything to someone else—so focus on a few factors that matter and go from there. The first thing a consumer wants to know is, "Does it work? We've all had the experience of visiting a friend who had "the good stuff" in her shower, and chances are good that you snuck a drop or two. And you may or might not have noticed any difference.
Many variables are at play here, namely your hair and your water. Your hair's texture and condition affect how the shampoo's ingredients perform, and so does the water you use to rinse the shampoo. Hard water with lots of minerals doesn't rinse as easily as soft water and leaves substances in your hair that affects how it feels and holds a style. The best thing to do is experiment.
Ask your stylist if she has samples you can try, and compare how they perform against your favorite bargain brand. When defending the price of professional shampoos, a stylist will almost always tell you that salon shampoo is more concentrated. You use less per session, so it lasts longer, and the cost difference isn't really as great. This can be true. Salon shampoos might contain the same ingredients as their off-brand counterparts, but the concentrations of these ingredients are not the same.
You've seen the gallon-sized jugs of "bargain" shampoo that have the consistency of water, which is evident when you pick one up from that bottom shelf and shake it. That's because much of it is water. Of course, you can't always tell at the store how concentrated a shampoo is from the bottle. Unfortunately, most of the time these products are over processed and diluted. They will be cheaper than their salon approved twins, but much less effective.
Why buy products from the salon? Oh, let me count the ways! First and foremost, the ingredients. Salon products use highly concentrated, high-quality ingredients that nourish and hydrate your hair. The best way to explain this is to equate shampoos to cooking oils. The salon products are the extra virgin olive oil, the unprocessed batch, the best of the best.
The drugstore products are comparable to your vegetable or canola oil, the lower quality processed version. Yes, salon products cost more, but you need to use less product. Drug store brands such as Herbal Essence and Suave may be using a small portion of the high-grade ingredients that salon brands use, but the rest of the products consists of fillers and chemicals.
Lots of ingredients that are harsh on your hair sound similar to products that are nourishing for your hair. These are actually harsh chemicals that strip your hair of natural oils, essentially drying your hair out.
This is often confusing to the consumer because all of those ingredients sound the same, especially when you have no idea what any of that means. The typical pH of hair ranges from 4.
Salon grade shampoos are tested and have a pH that range from 5 to 7, which is considered neutral. Drug store grade shampoos range greatly from on the pH scale. At this point you might as well be washing your hair with baking soda which has a pH of 8.
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